One of Alliance's core ethos is to Do Right by People. For us, home starts with heart and a rooted desire to create homes, lifestyles, and opportunities that leave people better.
As we've all been pushed into unknown territory, navigating the impact of the COVID-19 pandemic on our lives, terms like "essential businesses" have become common phrases, but the reality is we are all essential, and we are in this together.
Learn how were putting home first in our COVID-19 Response Resident Program, Home Comes First.
We recently joined the Ad Council, Google, the ANA, and other leading advertising, media, and marketing trade associations to launch #StayHome, an initiative to save lives by encouraging everyone to stay home to help slow the spread of COVID-19.